Nokia is currently using the name Ovi for various types of services such as Ovi maps, Ovi store, Ovi mail, etc. But now as the efficiency as well as working with Microsoft to bring cellphones Windows Phone 7, Nokia will replace all the Department's name on its services and changed its Ovi by Nokia all-round name. This name change will start in July or August. In the end all name Ovi will change at the beginning of the year 2012.
This change reportedly because cooperation with Microsoft that Nokia at one point his cooperation says if the software is owned by Nokia, maps, will be embedded directly into all mobile phones Windows Phone. It's no wonder if service Ovi changed name because Nokia want to infuse his name as a Windows Mobile Phone software in another later.